Here’s A Guide On How To Choose Effective Mailer Images
Words are powerful but we should not underestimate the power of an image impression. Images are a very effective tool in getting customers to act. In advertising, advertisers use impactful photography or picturization that makes the audience relate easily about the product or service. The human brain processes photograph 60,000x faster than text and 90% of information transmitted to the brain is visual. Images support your message and motivate a reader to feel or do something.
There’s a famous expression quoted as “a picture paints a thousand words”. Well, it’s true; images stimulate the brain both at a conscious and subconscious level. Even Napoleon once said: “A good sketch is better than a long speech”. Thence, in direct mail campaigns, you need to do everything possible in a picturesque way to stimulate the reader and increase response/conversion rates.
So, let’s check those different ways in which mailer images can effectively help your emails perform better with productive results.
Use Illustrative Images
You can go into great details explaining how your product or service works all shown in an image, or you can just give a brief introduction about the same below the image. In many situations, a picture makes a message clearer and easier to comprehend. Especially in this meme-driven generation, our brains are trained to grasp the context from an image immediately.
Use Cheerful And Vivid Images
Having decided to incorporate images and visual data in your spam campaigns, it is a very vital task is to make sure they’re as appealing as possible. Use bright, bold, and relatable colours and picturization that will provide a true contrast when you use white book. Think and research carefully about your corporate livery and colour schemes that match your advertising scenario and use them effectively in your campaigns.
Use Images Out Of The Box
If you’re selling a product or a service that you’re proud of: show it off! Choose an emailer image that is unique and unusual which best describes and intimates about your product or service.
Use Images Supporting Your Message
Drawings and other graphics are another great way to convey your message across your subscribers. A story should be built into the entire email campaign which combines the message and the image.
Use Questioning Images
Do you have a crucial question to ask and want to indulge your readers more engagingly? Use an image reflecting an important question and it won’t go unnoticed.
Use Images That Appeal Readers’ Senses
Quotes on pictures or otherwise are powerful and widely shared.You can use text on images to appeal to your readers’ senses. Choose to inscribe those quotes which are more common and easy to relate for the readers and leaves an impression within their senses made hit them on a personal level.